MSC MARKETING
Attendance:Full-time
Start Date: September
Length of Study: 1 Year
Main Location: The Rose Bowl, City Campus
Your Course
Modules
Your Future
Entry Requirements
Fees & Funding
Your Course
About Your Course
We have designed this course for people looking to progress further, or begin a career in marketing. Whether you are a recent graduate or already work in a marketing position, our course will give you the chance to build on your existing knowledge and move you on to the next level.
You will develop a keen understanding of consumer behaviour, exploring segmentation, targeting and positioning, and how communications and branding can achieve marketing success. You will also appreciate the key theories and ideas behind marketing strategies. We are committed to offering you practical, hands-on experience in the industry and that's why we provide you with opportunities to get involved in live consultancy projects for regional organisations. This is a chance to apply the skills you are learning in the workplace and give your CV a competitive edge.
If you already hold a CIM Professional Postgraduate Diploma and Postgraduate Diploma qualification you may claim exemption or be given Accredited Prior Learning from elements of the course.
You will develop a keen understanding of consumer behaviour, exploring segmentation, targeting and positioning, and how communications and branding can achieve marketing success. You will also appreciate the key theories and ideas behind marketing strategies. We are committed to offering you practical, hands-on experience in the industry and that's why we provide you with opportunities to get involved in live consultancy projects for regional organisations. This is a chance to apply the skills you are learning in the workplace and give your CV a competitive edge.
If you already hold a CIM Professional Postgraduate Diploma and Postgraduate Diploma qualification you may claim exemption or be given Accredited Prior Learning from elements of the course.
Benefits of studying this course
Our course team are members of the leading professional bodies - Chartered Institute of Marketing (CIM) and the Academy of Marketing. The pioneering research undertaken by our staff means you will study the most current developments and topics that are being addressed in industry and research.
You will be taught by experts with first-hand experience in the field, including our Course Leader, Jon James - a Chartered Marketer and a member of the Academy of Marketing. Jon has published work on e-marketing and the Single Euorpean Market, as well as multi-media training materials, and has provided marketing consultancy for both the private and public sector.
You will be taught by experts with first-hand experience in the field, including our Course Leader, Jon James - a Chartered Marketer and a member of the Academy of Marketing. Jon has published work on e-marketing and the Single Euorpean Market, as well as multi-media training materials, and has provided marketing consultancy for both the private and public sector.
Modules
Modules
Core modules include:
Consumer Behaviour & Research from a European Perspective (20 credits)
The module develops students' understanding of how and why customers buy in increasingly complex marketing environments - knowledge underpinned by marketing analysis & planning as the basis for segmentation, targeting and positioning.
Managing Marketing Resources (20 credits)
The module introduces students to marketing in an organisational context and develops knowledge and competencies in staff management, costing, budgeting, forecasting & financial appraisal. It has a clear operational focus.
Marketing Communications Strategy (20 credits)
The module provides underpinning knowledge of the way in which communications work and how branding principles can be applied in achieving marketing success.
Personal Development Planning (10 credits)
The module develops students' personal, academic and professional skills - allowing achievement of their potential at University and as lifelong learners. It is linked closely to the Managing Marketing Resources module.
Strategic Marketing Management
This module provides students with the key concepts, frameworks and tools associated with strategic analysis and proceeds to examine and consider the application of marketing strategies open to different organisations.Other modules linked to this course may include:
Communications Audit
International Marketing
Please note this list is not exhaustive and modules may change from time to time.
Programme Specification
Your Future
Future Career
The course has an international outlook, bringing together students from Europe, the Indian sub-continent and Asia.You will be taken out of your existing cultural comfort zones and be encouraged to re-evaluate your assumptions as to how marketing operates. The resulting perspective makes you attractive to companies that are operating in a global marketplace.
Jobs & Careers
We can help you make decisions on your career and recognise and develop your employability skills. We also offer an employment service with part-time student opportunities and graduate jobs. Find out more at www.leedsmet.ac.uk/careers
Entry Requirements
UK & EU Entry Requirements 2013
Attendance:Full-time
Full-time
Requirements: Applicants should either have a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.
Further Postgraduate Information
Credit Transfer
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course, please visit our Education Guidance pages or contact student admissions on 0113 812 5945.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered.
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course, please visit our Education Guidance pages or contact student admissions on 0113 812 5945.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered.
International Entry Requirements 2013
Attendance:Full-time
Full-time
English Language Requirement (IELTS):The English requirement for this course is IELTS 6.5 with no skills below 5.5 or equivalent. All candidates must have a good command of written and spoken English. Applicants whose first language is not English, with certificated qualifications, professional qualifications and/or appropriate work experiences will be considered. Applicants may be required to undertake additional English language courses. The University provides excellent support for such students.
Additional Requirements: Applicants should either have a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.
Further International Information
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 8.30 to 17.00 Mon-Thurs / 8.30 to 16.30 Fri GMT or email internationaloffice@leedsmet.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses click here
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 8.30 to 17.00 Mon-Thurs / 8.30 to 16.30 Fri GMT or email internationaloffice@leedsmet.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses click here
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
UK & EU Entry Requirements 2012
Attendance:Full-time
Full-time
Requirements: We are no longer recruiting for September 2012. For entry next year please see Entry Requirements 2013.
Further Postgraduate Information
Credit Transfer
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course, please visit our Education Guidance pages or contact student admissions on 0113 812 5945.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered.
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course, please visit our Education Guidance pages or contact student admissions on 0113 812 5945.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered.
International Entry Requirements 2012
Attendance:Full-time
Full-time
English Language Requirement (IELTS):The English requirement for this course is IELTS 6.5 with no skills below 5.5 or equivalent. All candidates must have a good command of written and spoken English. Applicants whose first language is not English, with certificated qualifications, professional qualifications and/or appropriate work experiences will be considered. Applicants may be required to undertake additional English language courses. The University provides excellent support for such students.
Additional Requirements: We are no longer recruiting for September 2012. For entry next year please see Entry Requirements 2013.
Further International Information
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 8.30 to 17.00 Mon-Thurs / 8.30 to 16.30 Fri GMT or email internationaloffice@leedsmet.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses click here
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 8.30 to 17.00 Mon-Thurs / 8.30 to 16.30 Fri GMT or email internationaloffice@leedsmet.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses click here
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
Fees & Funding
UK & EU Fees Entry 2013/14
Attendance:Full-time
Full-time
The tuition fee for the year for students entering in 2013/14 is £6000. The amount you will pay may increase each year to take into account the effects of inflation. See further information on financing your studies.
International Fees Entry 2013/14
Attendance:Full-time
Full-time
The tuition fee for the year for students entering in 2013/14 is £11000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.
UK & EU Fees Entry 2012/13
Attendance:Full-time
Full-time
2012/13 Full-time, year one typically £8,000
10% Discount for graduates
Graduates of Leeds Metropolitan University and partner colleges within the Regional University Network (RUN), qualify for a 10% discount on postgraduate tuition fees if they have graduated within the last five years.
The fee shown here is the 'gross' fee for new students starting in the 2012/13 academic year, before the application of any scholarship or discount. A scholarship of £1,500 is available to new full-time students studying an MA, MSC or MBA (180 credits) who are eligible to pay Home/EU fees. For students studying for an award such as a Postgraduate Diploma (120 credits), Postgraduate Certificate (60 credits), or part-time, a pro rata scholarship is available. The table below provides further details:
| Programme of study | Credit Points | Scholarship for full-time students | Example of Scholarship for part-time students studying 50% of the credit points in a given year |
|---|---|---|---|
| MA, MSc, MBA | 180 | £1500 | £750 |
| Postgraduate Diploma | 120 | £1000 | £500 |
| Postgraduate Certificate | 60 | £500 | £250 |
Changes to fees The information provided is accurate at the time of publication. Please note that all fees listed are subject to change and are likely to increase in subsequent years.
Channel Islands and the Isle of Man If you are an applicant from the Channel Islands or the Isle of Man fees may differ.
International Fees Entry 2012/13
Attendance:Full-time
Full-time
2012/13 Full-time, year one typically £12,500
The fee will be fixed at this level for each year of your course.
A scholarship of £1,500 is offered to all new full-time overseas fee paying students joining the first year of a course in 2012-13.
Only students paying the full 2012-13 overseas fee are eligible for this scholarship.
The international scholarship is awarded in the first year of study only. Please note that students joining a programme part way through
or joining a dedicated top-up course are not eligible for this scholarship.
Students studying a Postgraduate Certificate or Postgraduate Diploma are eligible for a pro rata scholarship of £500 and £1000 respectively.
10% Discount for graduates
Graduates of Leeds Metropolitan University and partner colleges within the Regional University Network (RUN), qualify for a 10% discount on postgraduate tuition fees if they have graduated within the last five years.
For more information on fees, finance and discounts please visit our Financing Your Studies webpage
Questions about this course?
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